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What is Frequency Capping and Why Does it Matter? One of the biggest challenges in OTT advertising is finding the right balance between ad exposure...
The Shift Toward Data-Driven Advertising OTT advertising has outpaced traditional digital ads in terms of audience engagement, precision targeting,...
The Streaming Revolution: Why Cord-Cutters Are Changing the Game Nearly 50 million U.S. households no longer subscribe to cable TV. They’ve cut the...
Why Streaming Services Have Replaced Traditional TV The way people consume entertainment has changed dramatically. Instead of sitting in front of a TV...
What Sets OTT Advertising Apart? OTT advertising allows brands to deliver targeted ads to viewers on streaming platforms, reaching them on smart TVs,...
Why OTT Advertising Is More Effective Than Traditional TV Ads As streaming services continue to dominate the entertainment industry, OTT advertising...
